Alpha Kings Apparel Inc.

100% Canadian-Owned · Gym · Street · Ring

We're Not HereTo Take Part.We're Here To Take Over.

Gym apparel for the relentless — the disciplined, the focused, the ones who show up tired, and push through anyway

Shop The Drop Pick Your Crew
Scroll
Train Hard · Rule HarderBorn To DominateStay Humble · Hussle HardKill Your DemonsGet In Where You Fit InNo Days Off · No ExcusesEarned, Not GivenPain Is Temporary, Pride Isn'tOutwork YesterdayGrind Now, Shine LaterDiscipline Over MotivationTrain Hard · Rule HarderBorn To DominateStay Humble · Hussle HardKill Your DemonsGet In Where You Fit InNo Days Off · No ExcusesEarned, Not GivenPain Is Temporary, Pride Isn'tOutwork YesterdayGrind Now, Shine LaterDiscipline Over Motivation

01 — Choose your lane

Pick Your
Crew

Three crews, one crown. Whether you're throwing hands, moving iron or grinding the come-up — there's a set of colours with your name on it.

Fight Crew

/ 01

FightCrew

Rashguards, wraps, walkout hoodies. Built for the cage, the mats and the mornings nobody sees.

Enter the ring
Lift Crew

/ 02

LiftCrew

Heavy cotton, cut for range. Strong bodies are built quietly — one rep, one workout at a time.

Move the iron
Hussle Crew

/ 03

HussleCrew

Streetwear for the grind. Script gold, sleeve hits, all-black everything. Stay humble, hussle hard.

Run the block

02 — New arrivals

The Latest
Drop

Printed in Canada. Built for hard rounds, heavy reps, and the work nobody sees.

"Kill Your Demons" Hoodie Add to Bag

"Kill Your Demons" Hoodie

Hussle Crew · Black
$90
Fight Crew Walkout Hoodie Add to Bag

Fight Crew Walkout Hoodie

Sleeve print · Black/Gold
$90
Hussle Crew Script Hoodie Add to Bag

Hussle Crew Script Hoodie

Gold script · Black
$90
Lift Crew Heavyweight Hoodie Add to Bag

Lift Crew Heavyweight Hoodie

Sleeve print · Black
$90
Lion Crown Rashguard Add to Bag

Lion Crown Rashguard

Fight Crew · Short sleeve
$75
Compression Long Sleeve Add to Bag

Compression Long Sleeve

Fight Crew · Black
$80
Fight Crew Hand Wraps Add to Bag

Fight Crew Hand Wraps

180" · Pair
$25
Alpha Kings Snapback Add to Bag

Alpha Kings Snapback

Flex 110 · Red
$50
View all products
Strong bodies are built
quietly. One workout
at a time.
Alpha Kings — Lift Crew

03 — Repping the crown

The Roster

From local cards to the big stage — our gear walks out with fighters who earn it. Sponsorship enquiries always open.

Cage Walkout
Fight CrewCage Walkout
Main Card
Sponsored AthleteMain Card
Behind The Fighter
Corner TeamBehind The Fighter
Alpha Kings

04 — The story

Built In
Canada

Alpha Kings started in a garage gym with one idea: the crown isn't handed out, it's earned. We make apparel for people who train when it's cold, when it's early, and when nobody's clapping.

Every piece is designed here, printed here, and tested by fighters and lifters who actually beat it up. No fast fashion. No filler. Just gear that holds up as long as you do.

100%Canadian owned
3Crews
Est.Sylvan Lake · AB

05 — Don't miss a drop

Join The
Kingdom

Early access to new releases, restocks and fight-night promos. No spam — we're too busy training.

Unsubscribe anytime. We never sell your info.